Have you ever browsed real estate websites and been turned off by a vacant home’s photo? You’re not alone.
Many buyers have trouble visualizing how a home will look fully furnished. As a result, they skip looking at some vacant homes. Savvy sellers can now turn vacant home photos into fully furnished photos without buying a single piece of furniture. They are turning to virtual staging.
What is Virtual Staging?
Virtual Staging is a service that takes actual photos of vacant homes and virtually “stages” them with renderings or photos of furnishings. See the example from Virtual Staging Solutions below:
The cost to virtually stage your home is usually about 10% of the cost to stage your home with real furnishings. Below is a price comparison – at the time of this writing – between three prominent virtual staging companies.
|Company||3 Photos||4 Photos||5 Photos|
|Virtual Staging Solutions||$197||$262||$327|
|Virtually Staging Properties||$225||$280||$325|
|Virtual Staging LLC||$190||$285||$475|
Why Stage Virtually?
The primary benefit of virtually staging your home is the cost savings over using real furnishings and decor. However, there are other reasons to virtually stage your vacant home.
The vast majority of potential home buyers begin their search online. So it is to the seller’s benefit to cast their home in its best light for the MLS. When buyers view a virtually staged home online, they can picture themselves living in that vacant home, so it increases the probability they will ask their agent to show them this home. Increased traffic to your home is always a plus.
Virtual staging can actually offer buyers the best of both worlds. They have the benefit of seeing the potential a home has when it is fully furnished, while being able to see it in person as a clean slate. Often sellers will photograph their homes with furnishings to post on the MLS, then remove everything when it goes on the market. This is no different from virtually staging a home.
Virtually staged photos can be used in all of your marketing materials from MLS photos to property fliers.
To compare some of the top virtual staging platforms, check out this list of the best virtual staging service for realtors.