The San Diego real estate market may be slowing down for the fall but overall the outlook has continued to look good in 2015. The overarching trend of the year has been stabilization. Our market is among many areas in the country that serve as strong indicators things have stabilized and are on the upswing.
When real estate development and home buying is on the rise marketing becomes more prevalent, and in an area like San Diego agents find sophisticated ways to attract attention. Here are four real estate marketing trends buyers and sellers can expect to see this year.
1. Smart Real Estate Signage
Yard signs are still one of the biggest offline sources of information for buyers and sellers. Custom real estate signs are now the standard for marketing in San Diego. Custom signs don’t just signal that a property is for sale. They provide additional information and provide ways for people to visit the agent’s website, get extra information on the property, phone numbers with pre-recorded information and more. The point is to drive people to more marketing that builds interest and makes it easy to learn about a property.
2. Local Paid Search Ads
According to Realtor.org’s 2014 Profile of Home Buyers and Sellers, the first thing 43% of buyers do when they decide to buy a home is search online for information. In total 92% of people use the Internet at some point in their home search. One way that San Diego real estate agents are capturing a portion of the search traffic is with local paid search ads. By going hyper local and advertising homes for sale in a specific neighborhood agents are able to get their listings to the top of search results where they are sure to get seen. A growing number of real estate agents are also using click-to-call ads to generate leads that are searching on mobile devices.
3. Mobile Apps
A few years ago Google and the National Associate of Realtors got together to analyze digital market trends in real estate. The partnership uncovered a ton of information on how buyers and sellers are using online resources to search for, sell and buy homes. One of the biggest findings was the prevalence of mobile device use. Between 2011 and 2012 real estate related searches on mobile devices grew by 120%. That number continues to grow.
Mobile apps are a growing trend and are now used by 68% of homebuyers. They provide a way for buyers to easily research and look at homes from anywhere. Apps are a bit of an investment, but real estate teams and agencies are finding that the additional branding and improved user experience is well worth the cost.
More agents themselves are using apps as well. Google, Facebook and Bing have released apps that allow agents to check on their website performance and ad campaigns while they are out at listings.
4. Videos for More Than Just Home Tours
In a beautiful city like San Diego video marketing is usually highly effective. A growing number of buyers are using videos for more than just virtual home tours. According to the Google/NAR study the majority of viewers (89%) use videos as a resource to learn more about a community. Senior buyers in particularly like to tour communities via video before deciding to take their search offline. For each listing, more real estate agents are beginning to include neighborhood video tours in addition to videos taken inside the home. Agents are also capitalizing on users’ preference for videos by creating series of short films that explains the best practices of buying or selling a home.
YouTube is still the frontrunner for online video viewing, but agents should also consider adding videos to their websites, Facebook account and apps as well.
There are many things that affect the strength and activity in a real estate market. Interest rates, lending options and jobs all have the ability to impact the housing market, but marketing is what gets people through the door. As technology expands the availability of information, agents are finding new ways to market their listings and services. The four real estate marketing trends above are guaranteed to keep growing well into 2016.
Robert Marsh and his investment team acquired eSigns.com in 2012. Today, he serves as the de facto commander-in-chief of this custom sign and banner company that services a national footprint. On a daily basis, Marsh calls upon his real world tutorial as well as his father’s fundamental teachings to fulfill this next chapter of his professional life. He continues to share his expertise through regular postings on the eSigns.com blog, as the Banner Baron. As for his personal life, this devoted father spends his off hours in support of family pursuits, charitable efforts, and his favorite sports teams.
This blog post was sponsored by eSigns.com.