The benefits of having a good real estate app have become clear to real estate industry insiders over the past few years.
Apps keep you in touch with prospective buyers in your farm and increase your reach dramatically. This helps you to stay competitive in a marketplace that demands convenient access to up-to-the-minute information. Additionally, apps can ensure you’ll be the only point of contact on every listing. This way your clients won’t see competitors’ advertising and be tempted to check other real estate agents or brokers out.
As an agent during COVID-19, it’s more imperative than ever to have a competitive edge and choose tools that help you reach your full potential. A professional-looking app is one of the best ways to get ahead, and there are various different options to consider.
One of the apps that have Sotheby’s International Realty, RE/MAX, and other heavyweight clients on board is HomeStack.
Developed by a rapidly expanding tech start-up with headquarters in Los Angeles, California, the company specializes in supplying real estate agents and brokers with customized business tools. HomeStack appears to deliver a high-quality service, but as with all types of software, the product comes with pros and cons.
Collaborative Real Estate App Building
A key aspect of HomeStack is that the apps are tailor-made and highly personalized. Customers (agents and brokers) choose not only their app name, but its design, layout, font, login page, and color scheme. Other crucial visual and navigation elements of the user interface can be selected too. If you don’t feel confident making these decisions, you can opt for the Express solution. This is where the professionals on the HomeStack team do it for you, after looking at your existing materials.
Once the design selections have been made, HomeStack’s coders get to work. When development is complete, the firm submits it to Apple’s App Store and the Google Play Store. This allows you to target both iOS and Android users. Being involved in the app-building process gives you an innate understanding of how it works, which enables you to better use it to interact with your client base. The apps are usually approved and go live within a few weeks of submission.
As HomeStack states itself on its website, the company aims to support its clients in every possible way. With that in mind, the site offers regular live training webinars on app management and a team of liaisons.
The aptly-named Client Success Crew helps you understand and maximize all the opportunities that a real estate app presents. The HomeStack site is easily navigable and full of valuable information, which is all clearly laid out and easily understandable.
Interested parties can book a demo with a consultant to learn more about the services offered and the different capabilities of the apps they provide. Overall, the company gives the impression of being enthusiastic about their products, but more interested in giving you the information than convincing you to sign up at all costs. There’s a feeling of respect for the industry, realtors, and brokers, which is very pleasing.
The features that HomeStack offers its customers are impressive. They create apps that are both attractive and user-friendly, which should ultimately lead to more conversions. The photographs that they use are edge-to-edge and high-definition, and they use push notifications to let prospective buyers know about any new properties that fit their criteria. Saved searches, touch sharing, and filters make using the apps even simpler. HomeStack’s apps load new information faster than others too, so your clients will get the listings faster – which can have a significant impact of its own on sales success.
The technology gathers data that can be used to drive profit-generating actions. Whenever a user takes notes, saves a listing, or likes a property, the software records their action. In this way, the app’s data analytics allows you to shape the service you provide to each client.
For instance, if someone often responds to fixer-uppers, they can be shown those properties first. Or if buyers are looking for an investment opportunity, you can show them options in favorable neighborhoods.
Proven Standards Over Time
HomeStack, which may or may not be a wordplay on the well-known Homestuck webcomic, was established some years ago. Will Grewer and Matt Potter founded their stacking operation (stacking is the use of programming languages and software products to create apps) in their bedroom in 2012, according to the company website, although a few other sources list its launch date as of January 11, 2014.
Either way, this is a pretty mature company and not a flash in the pan. The PropTech company’s website has testimonials given by brokers and realtors at several respected agencies. The testimonials say that the service is very easy to use. HomeStack has created well over 5,000 real estate apps for individuals, small companies, and big businesses. Those apps are reported to have hosted millions of user sessions in turn.
Several recent positive user reviews about HomeStack can be found online. Like with any business today, there are some reviews that express dissatisfaction too, but these appear to be from some years ago.
In addition, many of the firm’s 14 employees have given it positive write-ups on Glassdoor, which is very encouraging. Glassdoor is a place where you either get high praise or hate from disgruntled prior employees. They describe leadership as supportive and encouraging.
On average, people access their smartphones up to 80 times in a single day. Having your real estate app on the home screen is an ideal way to improve your exposure, remind them of their desire to find a property, and encourage them to browse what’s available more often. All that can lead to a lot more conversions and sales – and that’s before you’ve factored in the push notifications that HomeStack’s apps allow.
In short, any realtor or broker who isn’t using a real estate app today is liable to get left behind. Not only do they appear dated and possibly out-of-touch, which can discourage clients, but they may simply miss out on business that savvier agents get to first.
Trying out a few services is recommended, and HomeStack allows you to do that by booking a demonstration. The features are impressive, and the demo is free. You’re at no risk, so check it out – it may well be the right fit for your business.